About Caldera and Watkins Mfg.

A Brief History

• Caldera Spas was founded in 1976, making it one of the oldest spa brands in existence.
• In 1999, Caldera was acquired by Watkins Manufacturing, the world's largest spa manufacturer.
• Since 1986, Watkins has been owned by Masco Corp., a Fortune 500 home products giant whose other companies include many well-known brands such as Delta^® Faucets, Kraftmaid^® Cabinets, Behr^® Paints, and many more.

With the experience and resources of Watkins, Caldera has quickly evolved from a "middle-of-the-pack" brand to a premium, high-quality leader in the spa industry. In fact, Caldera Spas is now one of the industry's fastest-growing brands.

People Make the Difference

What our dealers typically say they like most about Watkins is the quality of our people. Teamwork and caring about people are deeply ingrained in our culture. Building and nurturing relationships is paramount. We believe strongly in maintaining open lines of communication between our retail dealers and our personnel, even top-level executives. When you become a Caldera Spas dealer, you are considered a valued partner—a family member—whose success we hope to foster for a long time to come.

Our size and the resulting economies of scale put us in a position to employ top-notch specialists in every field—from engineering to marketing, and sales management to customer service. And the select vendors that provide products and services to our dealers are among the very best in their respective industries.

In addition to the many specialists at our headquarters who are ready and willing to provide valuable information and assistance, your factory-employed Regional Sales Manager acts as a business consultant whose sole focus is to help you grow your spa business.

Caldera Dealer Extranet

Watkins is an industry leader in on-line technology. Our Dealer Extranet provides you with instant access to a wealth of information, graphics, reference material, competitive comparisons and much more!