Your Opportunity Awaits

Demand Creation

Demand Creation

We are going to help increase your customer base

National & Local Advertising

Caldera Advertising

Watkins Manufacturing consistently invests to advertise its brands nationally and supports you locally.

  • Watkins continues to provide a comprehensive local co-op advertising program.
  • Checks and credit memos are issued monthly to pay co-op claims.
  • Real-time account balances and claims history are available online 24 hours a day.

Strong Online Presence

Calera Online Presence

Over 70% of hot tub buyers are doing online research before making a purchase decision.

  • Caldera® Spas consistently appears at or near the top of the leading search engines.
  • The Watkins marketing team provides you with turn-key solutions to ensure your Web site has high search engine visibility.
  • CalderaSpas.com is one of the most sophisticated and informative Web sites in the industry.

Lead Management

Caldera Lead Management

Watkins generates and distributes leads, and supports your follow up efforts.

These are free, qualified leads that have requested product information and are in the market for a spa!

  • GENERATION:
    Watkins collects leads from national advertising and promotional efforts.
  • DISTRIBUTION:
    Watkins sends the leads to each local dealer, driving traffic into your showroom and generating sales.
  • FOLLOW UP:
    Watkins sends all leads a thank you e-mail with the local spa dealer's location and contact information, and a link to the online Caldera Spas brochure.