National Advertising and Lead Generation
Our national advertising strategy employs a mix of highly targeted media to get the Caldera name and message in front of consumers who are actively researching a spa purchase.
Watkins has consistently invested more to advertise its brands in national media than any other spa maker. Through this experience, we have learned how to maximize the effectiveness of our advertising investments.
As the family of Caldera dealers grows, we will continue to expand our national advertising to build even greater awareness, credibility and preference for the brand.
Website
Visit www.CalderaSpas.com and you’ll see one of the most sophisticated and informative Web sites in the spa industry. The Caldera® site is visually appealing, easy to navigate and contains all of the information and images that are in the Caldera brochures, as well as video clips, animation, a buyer’s guide and a spa selector tool. One of the most-visited features on our Web site is our Dealer Locator, where consumers find the name and location of their nearest dealer, as well as a link to the dealer’s Web site and a map to their store. In fact, it is not uncommon for a shopper to walk into the dealer's showroom virtually pre-sold!
Qualified Leads
When a consumer from your area requests a brochure after seeing one of our ads or visiting our Web site, you will be immediately notified that their contact information has been deposited into an on-line database. This database is available to you twenty-four hours a day for your lead management, analysis and follow-up efforts. The dealers who do the best job of following up these leads achieve exceptional conversion rates. Details about these dealers’ lead management practices, including examples of the tools they use, are available to all Caldera dealers.
