Local Advertising Support

Watkins is one of the few spa manufacturers that continue to provide a comprehensive co-op advertising program.

This uncomplicated program is designed to stretch your advertising dollars for greater coverage. Checks are mailed monthly to pay co-op claims. You can even view real-time account balances and claims history online 24 hours a day.

The program is administered by one of the leading firms of its kind in the country. Their clients include Honda, Volkswagen, Sherwin Williams, Weber, Volvo, Subaru, ATandT, 3M, and many more.

As a Caldera dealer, you’ll have access to an incredible selection of effective advertising materials and ideas to help differentiate your company and the Caldera brand from competitors. Whether you prefer TV, newspaper, radio or direct mail, you’ll find material you can easily customize to make your advertising compelling and effective.

View a 15 second Caldera TV spot (.wmv file)
View a 30 second Caldera TV spot (.wmv file)

Caldera dealers can participate in a professionally planned and administered National Yellow Pages Program. Using an agency specializing in Yellow Pages provides you the benefits of centralized planning, billing and reporting, while still giving you the ability to make decisions for your individual market area. It also helps eliminate the high volume of sales calls and visits you can expect from the numerous Yellow Pages sales reps in your area. Best of all, the agency works for you, not the directories; so they’ll help you make decisions that are best for your business.

Our attractive, large format graphics can be used in conjunction with an experienced large-format, full color graphics vendor to turn your delivery and service vehicles into attention-getting mobile advertisements.

As a Caldera dealer, you’ll be able to use full-size truck trailers as billboards to draw attention to your sales events! Imagine the impact a 52-foot billboard trailer could make at your next parking lot or tent sale!