Sales Training

Because the consumer/salesperson contact is the most critical point in the process, Watkins places special emphasis on making sure the salesperson is properly prepared. Our world-class sales training program is headed by the industry’s best sales trainer (also a Watkins employee). He utilizes proven methods—in the classroom and various materials—to elevate the effectiveness of the trainee.

Sales Training Classes

Sales Certification Courses allow your sales personnel to advance through five levels, each requiring a greater command of product knowledge, selling skills and relationship-building. Testing provides accountability back to you, the dealership owner, so you’ll know who is taking full advantage of the opportunity…and who is not.

The tiered certification provides a kind of career path for the sales professional by helping him or her sense that they are part of a larger plan—that there are possibilities for growth. Many dealers have found that this program helps them retain key sales personnel.

Sales Training Resources

In addition to the Sales Certification Courses, Caldera offers a number of other useful training tools:

• Sales Training Manual – Complete reference guide detailing the proven Caldera selling method.
• Comprehensive Product Knowledge Guide – In-depth description and explanation of the features and engineering that contribute to Caldera spas’ unsurpassed Comfort, Performance and Style.
• Competitive Comparisons – Feature-by-feature listings versus other top-selling brands.
• Sales Energizers – Bite-sized training modules on audio CD covering a range of sales topics.
• Ten-day Sales Training Guide – Recommended outline designed to help you get new-hires up-to-speed quickly.